"Ignorance is the speciesist's first line of defense, yet it is easily breached by anyone with the time and determination to find out the truth. Ignorance has prevailed for so long only because people do not want to find out the truth. 'Don't tell me, you'll spoil my dinner' is the usual reply to any attempt to tell someone just how that dinner was produced. Even people who are aware that the traditional family farm has been taken over by big business interests, that their clothes come from slaughtered cows, that their entertainment means the suffering and death of millions of animals, and that some questionable experiments go on in laboratories, still cling to a vague belief that conditions cannot be too bad or else the government or the animal welfare societies would have done something about it. But it is not the inability to find out what is going on as much as a desire not to know about facts that may lie heavy on one's conscience that is responsible for this lack of awareness." -Earthlings
